SkyUp Airlines, the privately-owned Ukrainian carrier that employs Denysenko, decided to put an end to heels and pencil skirts after collecting feedback from flight attendants about their uniform.
The new SkyUp uniform for women now includes white Nike sneakers and a loose orange suit with trousers and a silk scarf, both made by Ukrainian brands. White t-shirts will replace blouses.
"Shoes on heels look beautiful, I do not argue with that, but feet suffer and swell by the end of the flight. Sneakers are absolutely cool," Denysenko told Reuters.
"God forbid, but if a crew has to do a landing in water and an evacuation, heels can damage the ladder and it won't be very comfortable to swim in a skirt," she said...
SkyUp Airlines LLC is a Ukrainian charter and low-cost airline, which began its operation in May 2018. History
In 2016, SkyUp became a registered company in Kyiv, Ukraine. On 14 December 2017, Minister of Infrastructure Volodymyr Omelyan announced the launch of a new national private air carrier named SkyUp Airlines. The main shareholders of the company were ACS-Ukraine Ltd, Yuri Alba and Tatyana Alba, who also owned the tour operator Join UP!, which was expected to cooperate with the airline to provide charter flights for holiday packages.
Plans for the first year included concentrating on international charter flights to popular summer destinations, as well as scheduled flights within Ukraine and to several international destinations. Tickets sales were set to begin in April 2018. SkyUp also intends to cooperate with Ukraine International Airlines.
The company started operations on 21 May 2018 with a flight from Kyiv-Zhuliany to Sharm El Sheikh. In March 2018, SkyUp Airlines and Boeing finalised a firm order for the purchase of two Boeing 737 8 MAX and three Boeing 737 MAX 10 due to be delivered in 2023. Additionally the airline has the option to purchase another five aircraft.
In 2019 SkyUp was hit by court attack with controversial guilty verdicts resulted in their license being suspended. However, journalists revealed that the woman, who allegedly appealed to the court, said she had never been SkyUp's client and did not appeal to the court. Prime Minister of Ukraine, as well as Minister of Infrastructure called the court attack suspicious. Later guilty verdicts and license suspension were recalled, while the judge, responsible for the illegal verdict, was dismissed.
On 20 February 2020, one of the airline's planes was chartered by the Ukrainian government to evacuate citizens from Wuhan during the COVID-19 pandemic, which was back then not a pandemic.
As of September 2021, SkyUp serves 34 scheduled year-round and seasonal destinations from airports in Ukraine. At its launch the airline intended to operate charter flights from both Kyiv-Boryspil and Kyiv-Zhuliany, as well as Kharkiv, Lviv, Odessa and other cities in Ukraine to a total of sixteen destinations: Alicante, Antalya, Barcelona, Bodrum, Burgas, Dalaman, Dubai, Hurghada, Larnaca, Palma de Mallorca, Nice, Rimini, Sharm El Sheikh, Tenerife, Tivat, Tel Aviv and Varna. Following the launch of the charter operations, the airline planned to commence domestic services from Odessa to Kyiv, Kharkiv and Lviv in late May or early June 2018. The airline also intended to operate international services from Kyiv to Barcelona, Dubai and Larnaca. The airline also launched new routes to Madrid, Berlin, Almaty, Batumi, Corfu, Dammam, Funchal, Heraklion, Istanbul, Jeddah, Lisbon, Lódz, Paris Beauvais, Poprad, Prague, Ras Al Khaimah, In February 2019, the airline announced it would be moving its main base from the Zhuliany to Boryspil from the beginning of the summer schedule. The airline said that the decision to change the home airport was made due to restrictions on the operation of aircraft at Zhuliany Airport.