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STORY BY QUINT FORGEY

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Published on March 13, 2021 12:03 AM

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All living former presidents, first ladies appear in new vaccine PSAs — except the Trumps
The videos Thursday are just the latest public initiative by former presidents not to include Donald Trump.

All living former presidents and first ladies — with the exception of Donald and Melania Trump — appear in a public service announcement released Thursday urging Americans to get vaccinated against the novel coronavirus.

The video shows Barack and Michelle Obama, George W. and Laura Bush, Bill and Hillary Clinton, and Jimmy and Rosalynn Carter receiving their shots. Another video, filmed at Arlington National Cemetery, features former Presidents Obama, Bush and Clinton encouraging vaccination.

"We urge you to get vaccinated when it's available to you," Barack Obama says in the first video, while George W. Bush tells Americans to "roll up your sleeve and do your part."

"This is our shot," adds Bill Clinton, with Jimmy Carter delivering the closing message: "Now, it's up to you."

The PSAs were produced by the Ad Council and COVID Collaborative as part of their Covid-19 Vaccine Education Initiative's "It's Up To You" campaign, and the project specifically featuring the former presidents and first ladies began last December.

The videos Thursday are just the latest public initiative by former presidents not to include Donald Trump, who left office in January upon the inauguration of President Joe Biden.

As part of the inaugural proceedings, Obama, Bush and Clinton put out a joint video statement promoting bipartisanship and wishing Biden well. All three men also appeared in-person for Biden's swearing in; the 96-year-old Carter did not attend.

Trump was notably absent on Inauguration Day, declining to participate in the ceremonial transfer of power after falsely alleging for weeks that Biden had won the 2020 White House race illegitimately. Biden said Trump's decision not to attend was a "good thing" after the Jan. 6 Capitol insurrection.