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Wednesday August 1, 2012    7:39 AM

Anonymous is launching an operation against a French apparel manufacturer in response to the company's attempt to trademark one of the hacktivist collective's most well-known logos: A man wearing a suit with a question mark for a head.

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"There sic arrogance and ignorance of what they have done will not go un punished," reads a statement posted on a well-known public Anonymous site announcing Operation AnonTrademark. "Anonymous will take down any business they have going on the internet and the ninety nine percent will not stop until the registration has been revoked and a public apology has been made."

Anonymous also published a YouTube video to rally their supporters to action against the French ecommerce site.

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The t-shirt maker, Pickapop.fr, offers several Anonymous-inspired designs, including this t-shirt with an Anonymous logo and this design with the group's often repeated mantra: "We are legion, we do not forgive, we do not forget, expect us" (The design leaves out the first part of the motto: "We are Anonymous").

Anonymous members may employ Distributed Denial of Service attacks against the retailer, hitting its host server with bogus traffic to slow it down or crash it outright. However, at present the site loads at normal speed.

Pickapop.fr filed paperwork with the French copyright office, known as the Institut National De La Propri t Industrielle, earlier this year.

According to a Twitter account associated with Anonymous, most logos affiliated with the group are licensed under Creative Commons:

To these copyright trolls: About all #Anonymous logos are already licensed under creative commons. So good luck with getting a trademark.

AnonymousIRC (@AnonymousIRC) August 1, 2012

The site's owners could not be reached for comment.

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Images courtesy of Flickr, gaelx

This story originally published on Mashable here.